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	<title>loredanaburdo</title>
	<link>https://loredanaburdo.com</link>
	<description>loredanaburdo</description>
	<pubDate>Wed, 08 Feb 2023 15:26:19 +0000</pubDate>
	<generator>https://loredanaburdo.com</generator>
	<language>en</language>
	
		
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		<title>projects menu copy</title>
				
		<link>https://loredanaburdo.com/projects-menu-copy</link>

		<pubDate>Mon, 25 Oct 2021 13:23:29 +0000</pubDate>

		<dc:creator>loredanaburdo</dc:creator>

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		<description>
	
	PROJECTS
	



Social Awareness Campaign

&#38;nbsp; It’s Not Too Late

Brand Identity

&#38;nbsp; &#38;nbsp; &#38;nbsp;Desturi Safari


Book Cover

&#38;nbsp; &#38;nbsp; Life Isn’t All Ha Ha Hee Hee
&#38;nbsp; &#38;nbsp; Talking Turkeys

Editorial Design
&#38;nbsp; &#38;nbsp;The Hell - Divine Comedy&#38;nbsp; Romeo and Juliet

Mobile UI Icons

Lloyds Bank - UI Mobile Icons






	
	
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	<item>
		<title>It's Not Too Late</title>
				
		<link>https://loredanaburdo.com/It-s-Not-Too-Late</link>

		<pubDate>Tue, 24 Jan 2023 17:30:58 +0000</pubDate>

		<dc:creator>loredanaburdo</dc:creator>

		<guid isPermaLink="true">https://loredanaburdo.com/It-s-Not-Too-Late</guid>

		<description>
	
	It’s Not Too Late#itsnotoolate is an awareness fashion campaign.


 The project aims to reform the industrial fashion system, particularly the importance and need for greater transparency in the fashion supply chain, to encourage people to change their ways of acting and make fashion more sustainable.

It’s not too late is an expression that resumes the concept of thinking about ourselves and our actions; 
it’s not too late to make a better choice and be more aware of the problem.
 
It’s not too late to represent a real sustainable revolutionary fashion movement, with a vision, a mission and a timeline.&#38;nbsp;


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	</item>
		
		
	<item>
		<title>The Hell - Divine Comedy</title>
				
		<link>https://loredanaburdo.com/The-Hell-Divine-Comedy</link>

		<pubDate>Mon, 11 Oct 2021 16:52:26 +0000</pubDate>

		<dc:creator>loredanaburdo</dc:creator>

		<guid isPermaLink="true">https://loredanaburdo.com/The-Hell-Divine-Comedy</guid>

		<description>
	

	The Hell -&#38;nbsp;Divine Comedy
“The Hell”, 1st issue of the magazine “Divine Comedy”.

"The Hell" was born from the idea of revisiting this great classic, The Divine Comedy of Dante Alighieri with a modern look, and how clever and inspired design work from the 14th century could be more appealing to the young public of today.I typographically interpret the first cantica, integrating the version in the original language with Longfellow’s Translation and I add the illustrations by the famous French illustrator Gustave Doré.Thinking about the user’s experience reading, I also decided to insert notes and the explanation of some keywords, which are very important for a better understanding of Dante’s work which is famously complex.




&#60;img width="3456" height="4608" width_o="3456" height_o="4608" data-src="https://freight.cargo.site/t/original/i/1a3b7ea286fba4d469e523085c78b978e1695000a5c711ad2ef23785fa15249d/coooooover.gif" data-mid="121382727" border="0"  src="https://freight.cargo.site/w/1000/i/1a3b7ea286fba4d469e523085c78b978e1695000a5c711ad2ef23785fa15249d/coooooover.gif" /&#62;
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	To accentuate the temporal diversity of the two versions, I decided to add, a font of the 15th century, called Griffo, for the original language version, Florentine; and for the English translation I used a typographic character of the 20th century, a modern sans serif, Gill Sans, in regular and bold weights.I included Emily Austin font &#38;nbsp;for the notes, to give the idea that they were handwritten, to give a more organic feeling, just like when you write down something quickly.
	


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&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/82f9200d0aec362a83630791ebde575211263a35eeb84337772ace95559c3c5d/allpagestog.gif" data-mid="121387829" border="0"  src="https://freight.cargo.site/w/1000/i/82f9200d0aec362a83630791ebde575211263a35eeb84337772ace95559c3c5d/allpagestog.gif" /&#62;


	
&#60;img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/1f8e1631935b44153db95b8a9f314f8a17bcc4490298f9a178c5f07cde5c23a1/frontcover.gif" data-mid="121391487" border="0"  src="https://freight.cargo.site/w/1000/i/1f8e1631935b44153db95b8a9f314f8a17bcc4490298f9a178c5f07cde5c23a1/frontcover.gif" /&#62;
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	This design aims to bring the contemporary audience closer to a classic piece of Italian litterature.
 It is light to carry in the backpack and easy to read anywhere.



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</description>
		
	</item>
		
		
	<item>
		<title>Romeo and Juliet</title>
				
		<link>https://loredanaburdo.com/Romeo-and-Juliet</link>

		<pubDate>Wed, 08 Feb 2023 15:26:19 +0000</pubDate>

		<dc:creator>loredanaburdo</dc:creator>

		<guid isPermaLink="true">https://loredanaburdo.com/Romeo-and-Juliet</guid>

		<description>
	

	Romeo and Juliet&#38;nbsp;

For my major project, I redesign the book, ‘Romeo and Juliet” by William Shakespeare, connecting everyday life in a historical context. 

 Keeping the original text, I visually represented the conflicts 
(emotional, family, physical) and the repercussions they have on society,
 in a contemporary scenario.


The book contains a scenario full of political, social and cultural barriers;
 I mainly focused on the conflict between Ukraine and Russia, the problem of discrimination, arranged/forced marriages and women's rights.


This book aims to bring young people closer to the great classics, to learn from them and be inspired by the past.


&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/489ff59adf3def8be6cc1da5b52b8f27adf904b63eb6a4752d96f24facc1170e/dd.png" data-mid="167731941" border="0"  src="https://freight.cargo.site/w/1000/i/489ff59adf3def8be6cc1da5b52b8f27adf904b63eb6a4752d96f24facc1170e/dd.png" /&#62;

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	To guide and facilitate readers’ understanding, I decided to typographically highlight the most important concepts using the modern English language, and a brief introduction is inserted at the beginning of each act.
	

&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/fb99de8eae985c26ed141b7bed21bc3b77a5135641445796c0944a25fad587b2/act1.scena2.jpg" data-mid="167756614" border="0"  src="https://freight.cargo.site/w/1000/i/fb99de8eae985c26ed141b7bed21bc3b77a5135641445796c0944a25fad587b2/act1.scena2.jpg" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/aa6e0c34fdd084726fef80d7a04944c17812dd8e2c2e1996d68018de6fc24c8b/20-21.jpg" data-mid="167757489" border="0"  src="https://freight.cargo.site/w/1000/i/aa6e0c34fdd084726fef80d7a04944c17812dd8e2c2e1996d68018de6fc24c8b/20-21.jpg" /&#62;
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	</item>
		
		
	<item>
		<title>Life Isn't All Ha Ha Eee Hee</title>
				
		<link>https://loredanaburdo.com/Life-Isn-t-All-Ha-Ha-Eee-Hee</link>

		<pubDate>Wed, 13 Oct 2021 15:37:06 +0000</pubDate>

		<dc:creator>loredanaburdo</dc:creator>

		<guid isPermaLink="true">https://loredanaburdo.com/Life-Isn-t-All-Ha-Ha-Eee-Hee</guid>

		<description>
	&#38;nbsp;


	Life Isn’t All Ha Ha Hee Hee
Penguin Student Design Award - Adult Fiction Award - Book Cover DesignA series of cover solutions for “The Life Isn’t All Ha Ha Hee Hee” by Meera Syal.
This is a story about three Indian women living in London. They are all friends and they all experience a sense of not quite belonging.
Syal focuses on the difficulty of maintaining one’s cultural values while residing in a completely different country. The three main character attempt to reconcile the values of their homeland versus the values of the land in which they live.This is my entry to the 2021 Student Design Award contest by Penguin Random House.

&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/10d2b5d845945f6397d31d9bb176951e0ea2b006320f0a4dcba22ab14a4a3f4a/g.jpg" data-mid="121532679" border="0"  src="https://freight.cargo.site/w/1000/i/10d2b5d845945f6397d31d9bb176951e0ea2b006320f0a4dcba22ab14a4a3f4a/g.jpg" /&#62;

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&#60;img width="3378" height="2457" width_o="3378" height_o="2457" data-src="https://freight.cargo.site/t/original/i/1b23e9df809fc82aa7b6f8ba1c58f0a3c8152daa2a162a46b8554f5b960859b7/A.gif" data-mid="121538170" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/1b23e9df809fc82aa7b6f8ba1c58f0a3c8152daa2a162a46b8554f5b960859b7/A.gif" /&#62;
	
“My aim for this cover was to introduce the story through the cover — to help the viewer to get inside the book from the start. The arrangement of the faces of the three female characters establishes their close relationship, and also hints at the concept behind the title — that life has not always been positive and easy for these women. The composition also communicates some of the drama within their stories. 

The use of strong colours, patterns, and landmarks is meant to reflect the diversity within the cultural diaspora, but it also helps to bring out some of the wit and humour of the novel. “

With this cover I’ve been shortlisted in the first ten for&#38;nbsp;the&#38;nbsp; Adult Fiction Cover Award, 2021.
PenguinRandomHouse UK︎︎︎


&#60;img width="4000" height="2600" width_o="4000" height_o="2600" data-src="https://freight.cargo.site/t/original/i/0c37b1e9cbc7c68ff6f0520505b39e223166f2ca3e7082c6a32818604f721d6e/Free-Girl-Seeing-Book-Title-Mockup.gif" data-mid="125852331" border="0"  src="https://freight.cargo.site/w/1000/i/0c37b1e9cbc7c68ff6f0520505b39e223166f2ca3e7082c6a32818604f721d6e/Free-Girl-Seeing-Book-Title-Mockup.gif" /&#62;
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&#60;img width="2999" height="1985" width_o="2999" height_o="1985" data-src="https://freight.cargo.site/t/original/i/2aaa40fc3391d8026c149a6cbaa41b185ae15d4b0ff379483ee6e56b0f676402/F.jpg" data-mid="121544821" border="0"  src="https://freight.cargo.site/w/1000/i/2aaa40fc3391d8026c149a6cbaa41b185ae15d4b0ff379483ee6e56b0f676402/F.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Talking Turkeys</title>
				
		<link>https://loredanaburdo.com/Talking-Turkeys</link>

		<pubDate>Thu, 14 Oct 2021 16:04:20 +0000</pubDate>

		<dc:creator>loredanaburdo</dc:creator>

		<guid isPermaLink="true">https://loredanaburdo.com/Talking-Turkeys</guid>

		<description>
	

	Talking Turkeys
Penguin Student Design Award - Children’s Award Book Cover DesignA series of cover solutions for “Talking Turkeys” by Benjamin Zephaniah; it is a children’ s poetry collection - playful, clever and provocative. The book is a collection of straight-talking poems about heroes, revolution, racism, love and animal rights, among other subjects, that will entice many new readers to poetry.This is in response to the brief set by Penguin Random House for their Student Design Award 2021

&#60;img width="4342" height="3474" width_o="4342" height_o="3474" data-src="https://freight.cargo.site/t/original/i/dba26f6cdbd8b687be4ea60dc1b5b6ad23c789e960d3eb95e50c4f93b01c61df/a.jpg" data-mid="121629837" border="0"  src="https://freight.cargo.site/w/1000/i/dba26f6cdbd8b687be4ea60dc1b5b6ad23c789e960d3eb95e50c4f93b01c61df/a.jpg" /&#62;
&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/06f68e7c7c013103ce22bbec6bed08b6b1ac98f316ce16485e704ff5c3938414/B.gif" data-mid="125857866" border="0"  src="https://freight.cargo.site/w/1000/i/06f68e7c7c013103ce22bbec6bed08b6b1ac98f316ce16485e704ff5c3938414/B.gif" /&#62;

&#60;img width="4794" height="3196" width_o="4794" height_o="3196" data-src="https://freight.cargo.site/t/original/i/4c9c12ffd8226c814e5dc1633206ffcb52c4055fb7a8d4bc5d13962c65d3be2b/front2.gif" data-mid="126723783" border="0"  src="https://freight.cargo.site/w/1000/i/4c9c12ffd8226c814e5dc1633206ffcb52c4055fb7a8d4bc5d13962c65d3be2b/front2.gif" /&#62;&#60;img width="6000" height="5000" width_o="6000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/2f409efb67fed7f75fc64333895e272fd6173f70460fd5e657aa2633efc4956d/both.jpg" data-mid="126725703" border="0"  src="https://freight.cargo.site/w/1000/i/2f409efb67fed7f75fc64333895e272fd6173f70460fd5e657aa2633efc4956d/both.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Desturi Safari</title>
				
		<link>https://loredanaburdo.com/Desturi-Safari-1</link>

		<pubDate>Thu, 14 Oct 2021 19:24:14 +0000</pubDate>

		<dc:creator>loredanaburdo</dc:creator>

		<guid isPermaLink="true">https://loredanaburdo.com/Desturi-Safari-1</guid>

		<description>
	

	Desturi Safari
Brand Identity for the travel agency “Desturi Safari”

Desturi Safari is a company, with thirty years of experience, that offers their customers bespoke travel experience, across Africa.With a competitive environment already saturated with companies looking to target the same audience, it was important for me to achieve a brand identity that was unique, memorable and showcased a compelling differentiation from all other agencies.I designed the logo with a unique footprint: the merger of the words, “Desturi”, which means&#38;nbsp;tailor-made, and “Safari”, to discover the animals and the culture of East Africa. 
The result is simple, elegant, and iconic and aims to represent the company’s goal: customize and make unique the Safari experience for each customer. 
The brand identity consists of logo development, brand colours and patterns, website, social, merchandise, business stationery, and a pocket guide to accompany the clients during their journey,
 to discover and learn more about the African flora and fauna.Brand guidelines were created to cover all aspects of the new visual identity, and the commercial application rules, for the client.




&#60;img width="3509" height="1409" width_o="3509" height_o="1409" data-src="https://freight.cargo.site/t/original/i/3e49880cdd94b1ef44fe932f3dd0a006152fecbd814de5976f684c483fc56b75/meaningDESTURISAFARI.gif" data-mid="122136298" border="0"  src="https://freight.cargo.site/w/1000/i/3e49880cdd94b1ef44fe932f3dd0a006152fecbd814de5976f684c483fc56b75/meaningDESTURISAFARI.gif" /&#62;
&#60;img width="3508" height="1510" width_o="3508" height_o="1510" data-src="https://freight.cargo.site/t/original/i/05f4554d81ea69dfe3876f09f38897a071cba211f2273228acbfd8fc907961d9/logo.gif" data-mid="122146848" border="0"  src="https://freight.cargo.site/w/1000/i/05f4554d81ea69dfe3876f09f38897a071cba211f2273228acbfd8fc907961d9/logo.gif" /&#62;
&#60;img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/6e6149de0e1de56bcaf46949c15df1b2647d1c4b14f94780bebdae1ed4d67403/INSPOmoodboard.gif" data-mid="122136297" border="0"  src="https://freight.cargo.site/w/1000/i/6e6149de0e1de56bcaf46949c15df1b2647d1c4b14f94780bebdae1ed4d67403/INSPOmoodboard.gif" /&#62;
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&#60;img width="2800" height="1900" width_o="2800" height_o="1900" data-src="https://freight.cargo.site/t/original/i/4e1f1febac00905faa938ab6778f3278977eee6742bd06cda7384807139d17e6/B.jpg" data-mid="127010259" border="0"  src="https://freight.cargo.site/w/1000/i/4e1f1febac00905faa938ab6778f3278977eee6742bd06cda7384807139d17e6/B.jpg" /&#62;
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	I developed a unique monogram step and repeat pattern as an additional asset for the client to use as a part of their brand toolbox.&#38;nbsp;The pattern elevates the brand even further, taking inspiration from luxury fashion and accessories brands.


&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/0e91b2d3ed591730f26a9a65a85b57f5a3101122861cb33d21a7a8ef1eb6f5af/mustyellow-03.gif" data-mid="122143666" border="0"  src="https://freight.cargo.site/w/1000/i/0e91b2d3ed591730f26a9a65a85b57f5a3101122861cb33d21a7a8ef1eb6f5af/mustyellow-03.gif" /&#62;
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&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/a9160be554aa4fdd20a5f8db71778bff2d20e38b5e475499aeb0458a76b5465c/orangeyellow-03.gif" data-mid="122143668" border="0"  src="https://freight.cargo.site/w/1000/i/a9160be554aa4fdd20a5f8db71778bff2d20e38b5e475499aeb0458a76b5465c/orangeyellow-03.gif" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Lloyds Bank app - UI Mobile Icon</title>
				
		<link>https://loredanaburdo.com/Lloyds-Bank-app-UI-Mobile-Icon</link>

		<pubDate>Mon, 18 Oct 2021 12:12:44 +0000</pubDate>

		<dc:creator>loredanaburdo</dc:creator>

		<guid isPermaLink="true">https://loredanaburdo.com/Lloyds-Bank-app-UI-Mobile-Icon</guid>

		<description>
	
	UI Mobile Icon
Re-design icons and layout of Lloyd’s Personal Bank Accont App

The icons has been designed for the Lloyd’s Bank App with the aim of symplifyng and improving some operations in order to improve the User Experience.In this project, I focused on designing icons, simplify the layout and adding some functions that are difficult or not possible with the existing app.




&#60;img width="3509" height="3487" width_o="3509" height_o="3487" data-src="https://freight.cargo.site/t/original/i/c4be5d1f766d7b6bf1f05734fbe37324c04e16f6b5586f8a9819036f8cf5237d/AA.gif" data-mid="125843494" border="0"  src="https://freight.cargo.site/w/1000/i/c4be5d1f766d7b6bf1f05734fbe37324c04e16f6b5586f8a9819036f8cf5237d/AA.gif" /&#62;
&#60;img width="3509" height="3420" width_o="3509" height_o="3420" data-src="https://freight.cargo.site/t/original/i/218ccfbb4eced93982994ec6a1885ef0231f8ecd401005f01d8a3d3196e6e927/B.gif" data-mid="125841081" border="0"  src="https://freight.cargo.site/w/1000/i/218ccfbb4eced93982994ec6a1885ef0231f8ecd401005f01d8a3d3196e6e927/B.gif" /&#62;
&#60;img width="5403" height="4052" width_o="5403" height_o="4052" data-src="https://freight.cargo.site/t/original/i/642ca8cbdf69d422dbab2253b9a0b72877317a9d6b01ef9bd9fc4fa533e56e60/general.jpg" data-mid="121896818" border="0"  src="https://freight.cargo.site/w/1000/i/642ca8cbdf69d422dbab2253b9a0b72877317a9d6b01ef9bd9fc4fa533e56e60/general.jpg" /&#62;
&#60;img width="3509" height="2127" width_o="3509" height_o="2127" data-src="https://freight.cargo.site/t/original/i/a3504915272d40f53fc1be06ee5a8ae308d1999cbe07ea32ed6f2a645fa7efac/C.gif" data-mid="125842747" border="0"  src="https://freight.cargo.site/w/1000/i/a3504915272d40f53fc1be06ee5a8ae308d1999cbe07ea32ed6f2a645fa7efac/C.gif" /&#62;
&#60;img width="3509" height="1876" width_o="3509" height_o="1876" data-src="https://freight.cargo.site/t/original/i/d34959b4c43942ea55771ad6717aab65e674514c7b09d69521a35c66d0fdc7e7/D.gif" data-mid="125843112" border="0"  src="https://freight.cargo.site/w/1000/i/d34959b4c43942ea55771ad6717aab65e674514c7b09d69521a35c66d0fdc7e7/D.gif" /&#62;
&#60;img width="3509" height="1611" width_o="3509" height_o="1611" data-src="https://freight.cargo.site/t/original/i/dad645fcb04503d827390bade433a2f24ebd2e6f56e65ef8e7e1e143e8e5d2e8/E.gif" data-mid="125843113" border="0"  src="https://freight.cargo.site/w/1000/i/dad645fcb04503d827390bade433a2f24ebd2e6f56e65ef8e7e1e143e8e5d2e8/E.gif" /&#62;
&#60;img width="3509" height="2182" width_o="3509" height_o="2182" data-src="https://freight.cargo.site/t/original/i/9624cfa1946abd76f91c6743b32d66d84dbe2ad9301b881a107a5344f06427ca/FF.gif" data-mid="125844289" border="0"  src="https://freight.cargo.site/w/1000/i/9624cfa1946abd76f91c6743b32d66d84dbe2ad9301b881a107a5344f06427ca/FF.gif" /&#62;

&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1c23af6ff3c8c0b726d24e7e7d183632f9c30bd4a3af7d3cff077dd05518aa84/LAUNCHA.png" data-mid="121896925" border="0"  src="https://freight.cargo.site/w/1000/i/1c23af6ff3c8c0b726d24e7e7d183632f9c30bd4a3af7d3cff077dd05518aa84/LAUNCHA.png" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/118995e8d1c884dde4ecc219ff647fa2dfc08d0272b436ae35be267fe4668e90/woman-holding-phone.gif" data-mid="122819951" border="0"  src="https://freight.cargo.site/w/1000/i/118995e8d1c884dde4ecc219ff647fa2dfc08d0272b436ae35be267fe4668e90/woman-holding-phone.gif" /&#62;

&#60;img width="3509" height="10499" width_o="3509" height_o="10499" data-src="https://freight.cargo.site/t/original/i/1ef582f01f7298d85323daad4ce4ab40b6503a94d70df691e6bd9203f75ff9d9/H.gif" data-mid="125844291" border="0"  src="https://freight.cargo.site/w/1000/i/1ef582f01f7298d85323daad4ce4ab40b6503a94d70df691e6bd9203f75ff9d9/H.gif" /&#62;

&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3b49e903dbb0dd7f97fd05bde2fcf108483f5911864d37e4053241008c2ee912/DECEMBER.gif" data-mid="122817320" border="0"  src="https://freight.cargo.site/w/1000/i/3b49e903dbb0dd7f97fd05bde2fcf108483f5911864d37e4053241008c2ee912/DECEMBER.gif" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/09be8dd3d18cad5b67353e3f57f4d5431926321bf3ba3d187f4f78c34d7603b7/Free-Man-Holding-iPhone-X-Mockup-PSD.png" data-mid="122818961" border="0"  src="https://freight.cargo.site/w/1000/i/09be8dd3d18cad5b67353e3f57f4d5431926321bf3ba3d187f4f78c34d7603b7/Free-Man-Holding-iPhone-X-Mockup-PSD.png" /&#62;
</description>
		
	</item>
		
	</channel>
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