Hello !

I am Loredana, knows as Lola, from Italy and now based in the UK. Graduated at the Cambridge School of Art, with a bachelor in BA (Hons) in Graphic Design.

My works revolve around Graphic Design with a keen interest in Branding Identity, Editorial Design, Book Covers and UI design.
I consider myself a naturally creative person who is always open to discovering new approaches, exploring processes that can inspire new design philosophies and constantly looking to learn new techniques to help advance my technical skill.

My approach towards design is based on understanding the context and the environment in which it exists, how Graphic and Aesthetics is not something just visually appealing, but something we can have a meaningful interaction with, and how through clever design we can shape our relationship with media in a more positive and smart way.

I believe design processes and ideas need to provide tangible and Real World solutions; design can be a vehicle for positive changes that can impact millions of people.