It’s Not Too Late
#itsnotoolate is an awareness fashion campaign.
The project aims to reform the industrial fashion system, particularly the importance and need for greater transparency in the fashion supply chain, to encourage people to change their ways of acting and make fashion more sustainable.
It’s not too late is an expression that resumes the concept of thinking about ourselves and our actions;
it’s not too late to make a better choice and be more aware of the problem.
It’s not too late to represent a real sustainable revolutionary fashion movement, with a vision, a mission and a timeline.